Best Website Design Prototyping Tools

For some, failure isn't an option, but for designers, it's just part of the process. The journey to building a product that fits your target market, establishes customer-centricity, and fills a specific need for users can be long, complex, and iterative. To evaluate whether a product or concept, in fact, solves a real-world problem, building a working model—or prototype—can provide the evidence you need to support development. Before we get into uncovering the best prototyping tools for you and your business, let's unpack what a prototype is and the value they provide.

What is a prototype?

By definition, a prototype is an early sample, model, or release of a product built for the purpose of testing a concept or process. Generally, the prototype is used to evaluate a new product or concept design for its usefulness in the real world.

Additionally, the main motive behind a prototype is to validate the design with your target market by collecting feedback that will guide you during product development.

Importance of prototyping

Would you ever walk into a stakeholder meeting to present your concept without first getting customer feedback? Hopefully not. Doing so could undermine your credibility and capacity to defend your design.

Communicating and justifying the value, look, and feel of your product to stakeholders can be a challenge. But through prototyping you're able to:

Better depict the intent of your final design
Defend your design decisions with customer feedback
Save time and money by making changes early rather than in final development
Feel confident that what your presenting has a strong product-market fit

Once you've bought into the value of prototyping, how do you design your mobile app, website, online forms, and various other prototypes in a way you can get in front of your customers? The best prototyping tools can make all the difference.

Best prototyping tools for UI/UX designers

To help you select the best prototyping tool for you and your business, here's a list of five of the most popular, affordable, and accessible solutions you can use today. By no means is this list comprehensive, but we've compiled some of our favorites for your consideration.

1. InVision: best prototyping tool for building exceptional products in one, connected workflow

Invision prototyping tool

InVision makes it easy to create interactive prototypes. Simply upload static screenshots and create clickable prototypes your users can interact with and understand. The app runs on the web and works well simplifying the workflow between designers and other stakeholding teams.

Create rich interactive prototypes that allow for rapid iteration
Seamlessly communicate, gather feedback, and advance projects
Compatibility with most popular graphics file formats like PNG, GIF, PSD, JPG, and others
Pricing: Free to $100/month

2. Balsamiq: best prototyping tool for building wireframes

Balsamiq prototyping tool

Balsamiq helps you quickly design mockups that are great for sketching and wireframing. With excellent ease of use, a great widget library, and its cloud-based software, it makes team collaboration easy.

Allows for quick wireframing so you can learn fast and fail faster
Minimal learning curve with powerful technology
Drag and drop simplicity
Pricing: $9-$199/month, discounts for annual subscriptions

3. Justinmind: best all-in-one prototyping tool for web and mobile apps

Justinmind prototyping tool

Justinmind is an all-in-one prototyping tool for web and mobile apps that helps you build wireframes to highly interactive prototypes without any coding. Justinmind lets you design from scratch and leverage a full range of web interactions and mobile gestures, so you can focus on building exceptional user experiences.

Responsive prototyping that ensures your designs adapt to fit multiple screen resolutions
Prototype smart forms and data lists without writing code
Free, ready-made, regularly-updated UI kits for web and mobile
Pricing: $19-$49/month, discounts for annual subscriptions\

4. Figma: best prototyping tool for designing collaboratively

Justinmind prototyping tool

Figma is truly a one-tool solution for all of your design needs. Thanks to real-time collaboration, web-based functionality, and exceptional price-to-value, Figma is rising through the ranks and gaining traction with design teams.

Easy switching between design and prototype modes
Quick sharing and real-time feedback
Powerful editing features
Pricing: Free to $45/month. Some plans are available with annual pricing only.

5. Adobe XD: best prototyping tool for enterprise business

Adobe XD prototyping tool

Wireframing, designing, prototyping, presenting, and sharing amazing experiences for web, mobile, voice, and more— Adobe XD is your all in one app. Adobe XD provides you access to all your assets in one place, eliminates tedious manual tasks, create experiences that are adaptable to any size screen, and integrates seamlessly with the UserTesting platform.

High-fidelity interactions
Integration with the other Adobe products you already use
Real-time viewing, commenting, and sharing capabilities
Pricing: Free to $23/month